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Alexander Residence: Magic quit smoking advert

Monday, 19 September 2011

Magic quit smoking advert

I love great adverts.  Most of them are so shockingly rubbish, but some are so beautifully filmic.  I used to love teaching advertising as a media teacher.  De constructing them, taking them apart piece by piece to figure out how they worked. I was a bit like a kid taking apart a broken toy.  I had to watch this giving up smoking one a few times to work out what was happening and now I can't stop.

On another level, as a parent it had quite a profound impact on me, taking me back into my life before children.  We've all made changes for our children, things like giving up smoking, booze, spontaneous romance, I won't make you fess up to it all here. But the advert's music says it all, children really do make sense of all that.

Viral video by ebuzzing

Are there adverts that have had a big impact on you, made you nostalgic, made you cry or laugh uncontrollably?

Disclaimer - I should add I get paid a minuscule amount of money for posting this ad, but that I chose to do it because I love the ad and it's for a very good cause.  

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At 20 September 2011 at 10:35 , Anonymous Anonymous said...

not seen this - clever.
must say the John Lewis ads make me cry (is that wrong?)

At 20 September 2011 at 18:30 , Blogger The Alexander Residence said...

NoT at all, I think they got me too. And I shed buckets over an AA advert, and a Hovis advert with the little boy when i was pregnant.


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